The jewelry industry presents strong growth numbers. Like most online businesses that deal in physical products, these platforms gets the benefit of low overheads and low inventory costs. While some opt for in-house manufacturing, others opt to sourcing their products. Jewelry store platforms generates profits like any other company dealing in finished products; that is, by keeping a small portion of profit on every sale.
There are various online jewelry stores in the world catering to different geographical regions. Here are some of the most popular ones:
Now that we are familiar with names of leading online jewelry sellers, let’s have a look at features that help them sell online.
It is a given that you have to score in terms of UX design. But your website needs more than just good design to get registered buyers. Here are some features that require special attention:
Design a smart homepage by focusing on product categories, trusted factors, and business critical sections. Your online store should be easy to navigate so that ladies can easily find the ornaments they are looking for. Let’s discuss the most noticeable homepage aspects to launch a better store:
Opt for a slider banner to share USP, special offers, and other important details. The message on images need to be very sharp and complimented with prominent call to action. The banner must entice visitors to buy products by sharing discount & collection related information.
The website should focus on providing users with precise information at relevant locations. The top bar must be used to share critical links and details. It must show:
Wishlist helps buyers save products for future reference. It can emerge as a popup when someone clicks on the Wishlist button. This is a great way to let shoppers view recently added products without diverting to another page.
Product discovery is an important part of e-commerce portals. Auto-suggest feature in search can make product discovery easier. Being an essential aspect, it must be placed in the first fold of homepage. Your search feature must also bring filters to make the search process more refined and easy.
Also provide a powerful search tool with filters for buyers to best match the product as per the specific needs of the consumers. These include:
Advanced criteria where buyers can further filter down the products can also be deployed to come up with advanced jewelry portal. These can be:
Associate your brand with various design innovations around social-cultural motifs and contemporary style. This must be clearly visible on homepage itself. We also suggest a similar functionality showcasing all the exclusive products on the homepage for your jewelry store .
In order to succeed in the highly competitive market, you need to literally put the spotlight on features that give you an edge over other players. This should be done by showcasing the unique features like:
If trying to capture market share of a developing nation, Try At Home can be a game changing feature.
Give special attention to the social aspect of online retail. In order to connect with young female shoppers busy on social media platforms, put in a special section on homepage to share;
Adding a live chat feature on your website helps users interact easily with your brand and find answer to queries. Keep the process of starting a chat simple. Don’t seek too much information to initiate a communication.
Integrating a chat functionality means having a dedicated team to answer queries around the clock. So, this is something you should go ahead with caution.
Positive reviews play a great role in motivating first-time buyers make a purchase decision. So adding user reviews can help increase conversion rate. Our analysts at FATbit found this to be an innovative idea that can enhance brand reputation. We highly recommend this for your jewelry website.
For consumers who want to customize their ring, earing, or anything else, provide a interactive tool that can be operated with ease. There are various filters based on which customization can be done:
Product pages are critical for every ecommerce store and cannot be compromised in any way. Raise the bar of your product pages by including:
Make the search filters in a precise way so that buyer is able to find relevant product without much browsing. After selecting the particular category of jewelry, users must be able to filter on the basis of:
Choosing a gift can be headache. Simplify the task for jewelry buyers by offering gift search functionality. Or gifts can be categorized on the basis of different occasions like:
All the major industry players like CaratLane and Wolf & Badger offer dedicated gifts section.
Most e-commerce players entice the buyers by giving offers and discounts. Bring initial buyers to your store by deploying some of the following strategies:
Signup and login process should be simplified so that more buyers register with you. Work with following points:
Registration process needs to be quick and based on details like:
Make ‘add to cart’ button prominent on all the pages. The checkout process must include critical features like:
Divide the checkout process into small steps rather than displaying a lengthy form to the buyer. This is improve conversions and reduce cart abandonment.